- PROFIT PLAYBOOK -
Profitable Growth For Your Business


Dynamic Leadership Core
Incredible Result: “Our Leadership Team never answers a question by saying: 'Because that's how we've always done it.'”
Avoidable Train Wrecks: Your leadership team doesn't effectively deal with business innovation roadblocks.
Main Play: The Profit Strategy Team
What This Is: You have developed and deployed a Profit Strategy Team (aka Advisory Board) of dynamic leaders, who have been fully briefed on the internationally acclaimed Business Model Canvas profit system. The team is empowered to continuously find the full profit impact of Business Model trends, patterns, disruptive forces and innovations and to implement rapid Business Model improvements.
Root Force Culture Deployed
Incredible Result: “Loyalty to our Company is so strong that our Customers and our Team don’t even think of switching.”
Avoidable Train Wrecks: Poor Company culture deflates your team performance and customer loyalty.
Main Play: The "Route Force Culture" Initiative
What This Is: This program, taught to your Profit Strategy Team, puts into practice a profitable, innovation–minded culture driven by the seven Root Forces necessary today for companies to attract and retain great talent and customers and to profitably and quickly grow in the marketplace.
Business Model Growth Deployed
Incredible Result: “Our Leadership Team is never satisfied with just doing a great job of managing what we’ve got. They are constantly eliminating old opportunities we shouldn’t be doing anymore and creating new opportunities we should start doing.”
Avoidable Train Wrecks: External forces (competitors, insurgents, economy, technology, government) start to beat you.
Main Play: The "We Refuse To Be Netflixed" Initiative
What This Is: This program, taught to your Profit Strategy Team, shows how to set up your Business Model Tool Room with the leading tools for designing rapid-fire pivots and shifts to your Business Model. This is deployed to keep your Company in a distinct, leading, highly profitable Business Model, with a recognized competitive advantage, a unique value proposition, and a growing, long term, profitable outlook.
Quick Facts
The speed and the force with which Business Models are changing and being created (or dying) is unprecedented. This rapidly accelerating “perfect storm” is affecting the life of all organizations today. This especially impacts Fourth Quarter Business Owners when many won’t invest in, take on, or see the changes necessary to keep profitably growing. True strategic planning at the Business Model level is needed today to remain profitable.